During Paris Fashion, Martin visited the showroom of the plant-based footwear brand Virón, to sit down with co-founder Julian Romer. Together with Mats Rombaut, Julian founded the Paris based brand in August 2020, during full lockdown. In this episode, Julian and Martin discuss how they both got into fashion trough sneaker culture and how they now value independent and artisanal fashion brands and designer. Learn about Virón’s approach to sustainability and their way of educating their costumers, their core values and the philosphy of their material sourcing. Martin and Julian also chat about Techno and Rave culture, and how the values of Techno align with Virón’s.
Buy Virón at The Wasted Hour: https://t1p.de/lcwup
About The Wasted Hour:
Concept store & magazine, based in Hamburg/ Germany. Special, selected & sustainable.
Interview: Martin Hufnagel - https://t1p.de/p094
Intro, Outro & Mix: Maximilian Ohl - https://t1p.de/wjaa